Japan’s Automakers Slash Export Prices Nearly 20% to Offset U.S. Tariffs
August 26, 2025
Japanese automakers are handing out discounts that look more like summer sales than trade policy. Major brands including Toyota, Nissan, and Honda have announced export price cuts of nearly 20 percent, aimed squarely at offsetting U.S. tariffs that have been biting into margins since early this year.
While Washington’s revised trade deal was meant to ease the pain, most Japanese companies say the relief has been slower than a Tokyo traffic jam. Instead of waiting for tariff talks to untangle, automakers are slashing sticker prices on cars headed overseas, effectively taking the hit themselves to preserve U.S.
